Do The Green Thing have teamed up with WWF-UK and asked world-class creatives to design a poster to inspire the world to live more sustainably for Earth Hour and beyond.
From the 1st of March until Earth Hour on the 29th of March, a different poster from a famous creative will be released every day. Each of the 29 posters serve as a piece of inspiration to encourage millions of people around the world to take up simple actions like cycling to work and eating less meat to reduce the impact we are having on the planet.
The contributors who have lent their creativity for the campaign include Sir Paul Smith, Sir Quentin Blake, David Shrigley, Neville Brody, Marion Deuchars, Rankin, Camilla Rutherford, Paula Scher and a host of Pentagram partners.
Concluding the campaign on the 29th of March is 22 year old Rebecca Charlton from Bolton, who won the public vote in the Earth Hour Young Creatives competition. With support from Clear Channel, Rebecca’s work will feature on poster sites across the country. The two runners up, illustrator Jamie Eke and designer Matthew Elliot, will also feature in the collection.
Today’s poster, Friday 7 March
Addict by Dan and Ray (Wieden + Kennedy) 7/29
Some of the coverage our poster campaign has been featured in since launching.
Earth Hour, the world’s largest mass participation event, is an annual switch off that focuses the world’s attention on the planet. We supported Earth Hour in March 2013 by leading the daily countdown with 23 posters from 23 world-class creatives and inspired over 13 million people around the world.
The collaborators included Patrick Cox, 2012 Olympic logo designer; Tom Uglow, a creative director at Google; Sophie Thomas, Co-Head of Design at the RSA; Dan Germain, Creative Director at Innocent and a host of Pentagram partners including Michael Bierut, Angus Hyland and Harry Pearce.